Blog

Site Selection, AI Modeling, and Unrealistic Expectations

Posted by Sam Lowder on Oct 18, 2019 5:00:00 AM

Maybe you’ve seen companies making bold claims about their site selection software lately.  Thousands of sites accurately forecasted…in mere seconds! If you’re wondering whether technological advancements have replaced the analyst and single-site sales forecasting, allow us to put it simply: no.    

Read More

Topics: Retail Industry, Retail Site Selection, Site Selection Software, Artificial Intelligence, Analyzing Retail Sites

Site Selection in the Era of Artificial Intelligence

Posted by Sam Lowder on Aug 16, 2019 3:45:14 PM

For a long time, site selection has been a combination of art and science.  Site selection data and science became commonplace in the 1990s, but until the last decade or so, judgment, experience, and gut feel drove many retailers’ decisions about where to locate (and the reasons to do so).

Read More

Topics: Retail Predictions, Retail Industry, Retail Site Selection, Site Selection Software, Artificial Intelligence, Analyzing Retail Sites, Analytics Solution, Machine Learning

FAQs About Drive Time Trade Areas in Retail Site Selection

Posted by Sam Lowder on Jul 30, 2019 9:30:00 AM

In early 2019, SiteSeer made major updates to our flagship software, SiteSeer Professional, including the installation of the latest version of Freeway, a third-party plugin by partner Applied Spatial Technology. Freeway provides the calculations behind the drive-time trade area boundaries you see in SiteSeer.

Read More

Topics: Retail Trade Area, Site Selection Software, Analyzing Retail Sites

Not All Hotspots Are Created Equal

Posted by Sam Lowder on Apr 13, 2018 5:00:00 AM

Anyone in retail research knows that there are many factors that contribute to the success or failure of a site. The question, of course, is how do you replicate your winners and avoid opening locations that end up as losers? One of our most valuable tools within SiteSeer can help you do just that: the hotspot analysis tool.

Read More

Topics: Hotspot Analysis, Retail Industry, Landlord Rep Brokers & Owners Industry, Tenant Rep Brokers & Developers Industry, Analyzing Retail Sites

SaaS vs. Desktop: 5 Tips for Choosing the Best Site Selection Software

Posted by Sam Lowder on Feb 23, 2018 7:00:00 AM

When a retail or service business chooses to expand their reach through franchising, acquisition or organic growth, a critical question that arises is, “How do we replicate our success?”  The answer for most? Adopt a site selection process and use mapping and analysis software that will provide your company’s decision-makers with the facts they need to make educated site decisions.

Read More

Topics: Market Data, Retail Industry, Retail Site Selection, Site Selection Software, Analyzing Retail Sites

5 Factors that Impact the Accuracy of a Retail Site Sales Forecast

Posted by Sam Lowder on Feb 14, 2018 6:00:00 AM

In the early days of chain retail expansion, developers would choose sites convenient to where their customers live, work, and shop and hope that sales and profitability would follow.

Read More

Topics: Retail Data Analysis, Model Builder, Retail Industry, Retail Site Selection, Analyzing Retail Sites

The Cost of Losing a Customer

Posted by Sam Lowder on Nov 10, 2017 2:41:00 PM

If you’ve read about the importance of customer service, you’ve probably heard that making customers feel valued and heard is good for much more than just your brand—it’s critical to your bottom line. We've talked before about the cost of a bad location. How about the cost of losing a customer? Sources around the globe say that the customer experience is at the core of your customers’ buying decisions and that the cost of losing a customer can be more than you think.

Read More

Topics: Improving Store Locations, Building New Locations, Retail Industry, Analyzing Retail Sites, Restaurant Industry

4 Best Practices in Site Selection

Posted by Sam Lowder on Jan 26, 2017 8:04:00 AM

Every day, we talk with retail companies, franchise organizations, and other businesses that want to select sites that give them the best potential for profitability and success. Here’s the stark truth: most companies have room for improvement when it comes to site selection. And as we all know, hindsight is 20/20. It’s very easy to think back and wish that you knew certain things about a site when you chose it. While you should be wary of any company that promises a methodology or tool that sounds a lot like a crystal ball, there are certain things you can do to choose better sites in the future and minimize costly mistakes.

Read More

Topics: Retail Industry, Tenant Rep Brokers & Developers Industry, Retail Site Selection, Artificial Intelligence, Analyzing Retail Sites