City of La Vergne, TN, Partners with SiteSeer Technologies to Expand its Retail Base

Posted by Sam Lowder on Aug 10, 2018 11:42:23 AM

The city of La Vergne, Tennessee, has teamed up with SiteSeer Technologies to use the SiteSeer platform.

Located outside of Nashville in the heart of middle Tennessee, La Vergne has experienced dramatic growth in the past decade and emerged from the 2010 census as the 19th largest city in Tennessee and one of the fastest growing markets in the country. The La Vergne Office of Economic Development will use SiteSeer and the Communities City Government Expansion Pack to identify opportunities for retail and restaurant expansion.

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Tom Broeker, economic development specialist, says that several factors contributed to La Vergne’s need for a reliable tool to perform void and leakage analysis and run other data analytics. “Twenty-five years ago, this was a small town of 4,500 people and we’re projected to reach 45,000 by the next census,” says Broeker. “We want to use SiteSeer to help us bring good commercial retail into the city to continue to sustain our growth and provide quality of life and services to our residents. SiteSeer offers more functionality than our previous tool did and for a much more affordable price. We’re excited to see what it can do.”

La Vergne is home to the state’s largest industrial complex, making it an attractive location for international companies. The town was named by the Tennessee Center for Policy Research in November of 2010 as the 6th most business-friendly city in the state, based upon economic vitality, business tax burden, and community allure.

Broeker adds that because of La Vergne’s rapid growth, the city has experienced revenue leakage to neighboring towns that have more restaurants and other stores. “Our goal is to offer our citizens plenty of retail options so that they stay home, which will also allow La Vergne to retain those tax revenues.”

Sam Lowder, vice president of business development for SiteSeer, says that the company is excited to welcome La Vergne to its growing base of community clients. “La Vergne is a vibrant, fast-growing city that has the right idea about how to grow smart,” he says. “The entire SiteSeer team is pleased to offer this community the tools they need to recruit the right mix of retailers, restaurants and other chains.”

To learn more about SiteSeer and its Communities City Government Expansion Pack, visit

To learn more about La Vergne, visit


SiteSeer Technologies, LLC, provides a suite of software, professional services, consulting and support for site selection and market analysis. Its flagship Software-as-a-Service, SiteSeer Professional, is a web-based analytics platform that helps businesses make data-driven location decisions through mapping, demographics, custom reporting, analytics, and predictive modeling tools. The SiteSeer Professional product suite also includes customer intelligence software, a real estate analytics tool (Void Analysis Pro), and a territory management tool (Automated Territory Optimization Model (ATOM)). Learn more at


Topics: Retail Data Analysis

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