SiteSeer Partners with Synergos Technologies to Provide MRI Insights

Posted by Sam Lowder on Mar 25, 2019 4:00:00 PM

BOISE, ID | March 25, 2019 | –SiteSeer Technologies, creator of SiteSeer Professional site selection software, has expanded its partnership with Synergos Technologies to offer insights based on demographic and media usage data collected by MRI.

Now part of a joint venture with Simmons Research, MRI is known as the leading producer of media and consumer research in the United States. For its Survey of the American Consumer®, MRI interviews roughly 24,000 U.S. consumers each year in their homes, collecting demographic and media usage data. The survey captures a wide range of information that is directly relevant to the products and services of hundreds of American brands. That data includes consumer attitudes; demographics, lifestyles, and attitudes; age, gender, occupation, and income; home ownership; children in household; business responsibilities; personal and business travel; public activities; leisure activities; and political outlook. Synergos Technologies appends insights from MRI’s consumer research to its STI: LandScape lifestyle segmentation system. Each U.S. block group is indexed on over 10,000 MRI variables. 

“We know that SiteSeer users that are analyzing retail sites and making retail/business/restaurant location decisions trust STI for its accurate population and demographics,” says Tom Kessler, chief information officer of SiteSeer Technologies. “The addition of MRI data enhances what we are able to offer to our SiteSeer users:  smarter maps and more accurate models in SiteSeer, which helps all users make more intelligent location and business decisions.”

MRI’s data collection methodology is an important way to yield the most representative sample of adult consumers in the country, says Kessler.

“MRI relies on in-person interviews, which augments the demographic data collected by Synergos Technologies,” he says. “Partnering with great data partners like Synergos Technologies is just one more way we make SiteSeer a valuable tool for all business owners looking to grow intelligently.”

For more information on MRI-Simmons, visit


SiteSeer Technologies, LLC, provides a suite of software, professional services, consulting and support for site selection and market analysis. Its flagship Software-as-a-Service, SiteSeer Professional, is a web-based analytics platform that helps businesses make data-driven location decisions through mapping, demographics, custom reporting, analytics, and predictive modeling tools. The SiteSeer Professional product suite also includes a real estate analytics tool (Void Analysis Pro) and a territory management tool (Automated Territory Optimization Model (ATOM)). Learn more at


For over 27 years, STI has provided location-focused companies with innovative and confidence-boosting population and demographic data products, like STI: PopStats™ quarterly population data and STI: LandScape™ neighborhood and lifestyle segmentation data. A wide range of companies, including many of today's most progressive retailers, restaurants, grocery stores, healthcare, telecom, and financial firms, are using these products to better understand their consumers, locations, and trade areas, so they can make more accurate and cost-effective business decisions. For more information, visit

About MRI-Simmons

Launched as a joint venture under GfK in 2019, MRI-Simmons combines the assets and expertise of two of the leading consumer insights providers in the US.  Together, they will offer agency, media, and advertiser clients the best in research and technology with the highest quality data, the strongest strategic partnerships, the most innovative digital platforms, and intuitive, easy-to-use visual reporting.

MRI’s Survey of the American Consumer® – which has maintained MRC accreditation for over 20 years – is used in the majority of US media and marketing plans and has long been the industry standard for magazine audience ratings. Through approximately 24,000 in-person interviews each year, MRI captures in-depth information on consumer media choices, attitudes, and consumption of products and services in nearly 600 categories.

Simmons measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 200,000 consumer elements.

Learn more at

Topics: Demographic Data, Data Partner

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