When you’re a growing retailer, it’s tempting to choose retail locations that are distant from one another to avoid negatively impacting your sister stores in the market. However, this strategy for analyzing retail sites can leave gaps in the market that put you at risk of a competitive entry or worse, leave dollars on the table when you could have had three stores in the market instead of two. The goal, then, is to plan a network that maximizes your market share without overly cannibalizing your own sales.
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Topics: Sales Cannibalization, Market Research, Market Data, Retail Industry