The year 2022 is underway and if you’re an expanding retail chain, restaurant chain, service business, or other multi-site business, you’re probably focused on making sure every new location you open is a successful one.
After two years, it’s going to be great to be back in person at ICSC 2022 in Las Vegas! Join us May 22-24, 2022, at the Las Vegas Convention Center, Booth 2235.
Introducing PlaceIQ to the SiteSeer platform
Maybe you’ve heard the news: SiteSeer has recently partnered with PlaceIQ, a pioneer in the location intelligence space. PlaceIQ’s proprietary visitation data or “foot traffic” helps companies analyze consumer movement to understand competitive trends and behaviors of the shoppers who frequent their locations.
SiteSeer is in the business of site selection software, but we do a lot more than that. We help growing businesses with their market strategy, including which markets to expand into, where to find the best sites and how to forecast store performance.
There is no question: data and analytics have totally changed retail site selection. Today’s companies use software like SiteSeer Pro to determine where their best customers are located and analyze potential sites that would best attract those customers (and new ones). Choosing a location based on gut feel will no longer cut it. Site selection software has the power to tell retailers and other chain businesses what markets they should prioritize as they consider expansion, what locations will yield them the most success, where the competition is and much more.
Topics: Hotspot Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Competitive Analysis, Customer Analysis, Client Service, SiteSeer Professional Services
In today’s competitive market, no matter what kind of business you are, understanding your market is critical to your success. We’ve seen this scenario often: business concepts that did well with one area decides to franchise the concept regionally or nationally to any franchisee that meets their requirements.
If you’re in the grocery industry or you pay attention to industry news, you’ve probably heard: the largest supermarket chain the country, Kroger, is expanding into Florida. But…they intend to do so without opening a single store in the Sunshine State.
Back in February 2021, we wanted to take a look at the year 2020 and figure out what retail categories did well (grew) and which ones struggled (shrunk). The year started off as many years do and then when the World Health Organization declared the coronavirus outbreak to be a global pandemic on March 11th, life as we all know it changed forever.
If you’ve ever requested custom analytics from the SiteSeer professional services team, chances are you’ve received something created by Kay, our director of solution development. Kay is tasked with helping clients get the most out of the SiteSeer platform, which sometimes involves market research services or creating surveys—or something else entirely.