In early 2020, the COVID-19 pandemic turned the world upside down. The normal routine of socializing, going to work, shopping and dining became social distancing, telecommuting and stay at home orders.
Last month, we rolled out location profiles, which are templates within SiteSeer’s Model Builder tool. These profiles help users through the sometimes-arduous task of building models, whether they have a starting point already or need to cost-effectively build a model from the ground up.
In Model Builder, one of the most popular tools within SiteSeer, users can create hotspots to narrow down hundreds or thousands of locations across a market to those that are likely to offer them the highest chance of securing a successful site. If you’re a broker or shopping center owner or developer, hotspots can supplement your own expertise with data that tells you if the retail or restaurant chain you’re working with is a good fit for your center or not.
In the early days of chain retail expansion, developers would choose sites convenient to where their customers live, work, and shop and hope that sales and profitability would follow.