When you’re in the business of leasing space or developing shopping centers, there’s one issue that probably matters to you more than just about any other: how can you find the best tenants to fill your space?
Every day, we talk with retail companies, franchise organizations, and other businesses that want to select sites that give them the best potential for profitability and success. Here’s the stark truth: most companies have room for improvement when it comes to site selection. And as we all know, hindsight is 20/20. It’s very easy to think back and wish that you knew certain things about a site when you chose it. While you should be wary of any company that promises a methodology or tool that sounds a lot like a crystal ball, there are certain things you can do to choose better sites in the future and minimize costly mistakes.
When you’re a shopping center developer or owner, your number one goal is to fill that center with the best tenants. Vacancies not only cost you money on their own, but also hurt your ability to attract strong tenants in the future.
Maybe you’ve heard of the importance of running a void analysis when you’re recruiting retailers for your shopping center or trying to identify chain stores that are missing from your community. SiteSeer Professional’s tool, Void Analysis, is very beneficial—and not just for the broker or shopping center developer. Here are six people/users that should be using Void Analysis to grow the smart way:
Brokers and developers: if you knew that you could close more deals by making an easy change to your methods, would you make that change tomorrow?
In August, we wrote a blog about how market research has changed over time—and there’s no question that it’s quite a lot. But as the saying goes, “the more things change, the more they stay the same.” Technology and the evolution of the digital era have definitely made their mark on the retail industry—and retail research. But there are many things about retail research that were true 25+ years ago and remain true today. Here are a few of the most notable:
If you’re a broker working with a new-build shopping center or a developer filling your own center, it can seem like an overwhelming job at the outset. Step number one is identifying an anchor tenant that sets the tone for the shopping center and fits the customers that are likely to be attracted to your center.
Last month, we rolled out location profiles, which are templates within SiteSeer’s Model Builder tool. These profiles help users through the sometimes-arduous task of building models, whether they have a starting point already or need to cost-effectively build a model from the ground up.