We’ve written before about data on this blog, and if you’re a regular reader, you’ve gotten the message. Data is the vital input that our site selection software, SiteSeer Pro, needs to help you gain insights and answers about markets and locations. But it’s essential that you keep several things in mind about data:
Introducing PlaceIQ to the SiteSeer platform
Maybe you’ve heard the news: SiteSeer has recently partnered with PlaceIQ, a pioneer in the location intelligence space. PlaceIQ’s proprietary visitation data or “foot traffic” helps companies analyze consumer movement to understand competitive trends and behaviors of the shoppers who frequent their locations.
SiteSeer is in the business of site selection software, but we do a lot more than that. We help growing businesses with their market strategy, including which markets to expand into, where to find the best sites and how to forecast store performance.
If you’re a restaurant chain or real estate professional representing a chain that is expanding in the United States, you should be using Restaurant Trends. This data provider is one of a kind, offering competitor store-level sales data for over 480 restaurant chains across the United States, which they have tracked since 1984. They track all of the major quick-service, fast casual, and full-service restaurants in every state in the U.S.—that’s more than 184,000 locations.
Whether you’re a commercial real estate developer or a retailer trying to figure out where to locate, researching real estate for many begins on a county assessor’s website. But our data partner, ReportAll, makes that process much easier by compiling parcel data from all across the country. SiteSeer obtains ReportAll’s parcel data layer API in our application. So if you want to know who owns a piece of property, how it is shaped, who owns it and more, that information is easily accessible within SiteSeer Pro.
When you’re in the retail business, location planning is a complicated process. There are many factors to consider when trying to ensure a location can be successful, but at the top of the list is making sure there’s plenty of traffic passing by that site (in other words: potential customers).
When you’re a retailer, restaurant chain or real estate professional, it’s critical to do your homework. Our data partner, ChainXY, makes that much easier, with their chain locational data that allows real estate professionals that are conducting market research to make informed decisions.