We just got back from ICSC 2023 in Las Vegas! It was a great experience and we really enjoyed seeing everyone there. Here are a few observations and reflections from our SiteSeer team members about the general atmosphere and “vibe” among retailers and real estate professionals:
If you’re a retailer or in any sort of chain business, you know well that doing research is critical to the success of your business. By research, we mean research on your customers, competitors, markets, and brick-and-mortar locations where your customers find you.
Today’s consumer is used to being able to shop any way they like: from their phone or computer or in person at a brick-and-mortar store. Now, they are even accustomed to buying online and picking up (or buying online and driving up to pick up).
There is no question: data and analytics have totally changed retail site selection. Today’s companies use software like SiteSeer Pro to determine where their best customers are located and analyze potential sites that would best attract those customers (and new ones). Choosing a location based on gut feel will no longer cut it. Site selection software has the power to tell retailers and other chain businesses what markets they should prioritize as they consider expansion, what locations will yield them the most success, where the competition is and much more.
Topics: Hotspot Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Competitive Analysis, Customer Analysis, Client Service, SiteSeer Professional Services