Today’s consumer is used to being able to shop any way they like: from their phone or computer or in person at a brick-and-mortar store. Now, they are even accustomed to buying online and picking up (or buying online and driving up to pick up).
No matter what business you’re in, understanding both supply and demand is essential. If you’re a chain business that is expanding your store base, you’re doing so under the assumption that what you have to sell is in demand. In other words, your product or service is not only appealing to consumers, but there is room for more of it in the marketplace. But what does that mean? Is there truly untapped demand and if so, how do you measure it?
Back in February 2021, we wanted to take a look at the year 2020 and figure out what retail categories did well (grew) and which ones struggled (shrunk). The year started off as many years do and then when the World Health Organization declared the coronavirus outbreak to be a global pandemic on March 11th, life as we all know it changed forever.
SiteSeer happens to be based in one of the fastest-growing metropolitan areas in the country. Earlier this year, we released our updated 15 Fastest-Growing Metropolitan and Micropolitan Areas blog post, and Boise came in #2 on the list of metro areas, jumping 3.15% from June 2018 to June 2020.
SiteSeer knows market research, retail real estate, site selection and more, but we never purport to know more about an industry than those working in it day in, day out. That’s why when we wanted to dig deeper into the state of commercial real estate in the United States, we decided to turn to two experts in our network to get their insights.
Over the last year, the business headlines have been dominated by companies that have struggled—the restaurants, retailers, and other independent and chain businesses that have seen decreased demand or been forced to operate at reduced capacity for the majority of the past 13 months.
We all know by now that the year 2020 was challenging for many businesses for a variety of reasons. With many states laying out restrictions, some businesses were thrust into e-commerce on zero notice, while other businesses were forced to think outside the box on how to reach their customers in new ways.
When Monarch Alternative Capital acquired Shopko Optical in May 2019, it became critical for the real estate team to have a powerful, easy-to-use site selection and analysis platform that would help the company continue to grow after opening 80 standalone locations.
“We needed an analytics tool to help us with mapping, evaluating real estate, and assessing trade areas,” says Donna Capichano, chief development officer at Shopko Optical. “The tool we were using previously was expensive and produced inaccurate results. It was time for something better.”