How to Study Your Competition During Your Site Selection Process

Posted by Sam Lowder on Jan 29, 2020 3:49:31 PM
Step #3 in our Site Selection Checklist for making smart site selection decisions is study your competition.

Too often, we see companies do lots of homework on their customers and trade area and launch right into an expansion plan. Understanding your customer is indeed vital to your success as you grow. But there’s another side of the equation that is extremely important: understanding who you’re going up against.

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Topics: Market Research, Retail Industry, Retail Site Selection, Site Selection Software, Restaurant Industry, Restaurant Site Selection, Competitive Analysis