Why You Need Well-Rounded Site Selection Research

Posted by Michaele Charles on Feb 13, 2023 10:00:00 AM

These last few years, most of us have grown used to change. We’ve seen ups and downs, and market disruptions upon new market disruptions. In 2023, there’s one thing that is true: it’s a nerve-wracking time for many consumer-facing businesses!

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Topics: Market Research, Retail Site Selection, Data Quality, Market Potential

The Importance of Franchise Planning

Posted by Michaele Charles on Jul 18, 2022 10:00:00 PM

Franchise planning is an important part of growing a successful franchise. Very few businesses that start out as a single store or location think long term about franchise expansion. It’s easier to take opportunities when they arise. That said, long term, this can leave potential revenue on the table, and when you do start to expand (and franchise), lead to unbalanced territories and unhappy franchisees.

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Topics: Franchise & Services Industry, Market Potential

The 15 Fastest-Growing Metropolitan and Micropolitan Areas: COVID-19 Edition

Posted by Tom Kessler on Sep 18, 2020 9:55:42 AM

In March 2020, SiteSeer published its follow-up blog on the fastest-growing large micropolitan areas in the United States between the end of 2017 and the end of 2019.

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Topics: Market Data, Data Study, Retail Recruitment, Population Study, Retail Industry, Communities Industry, Market Potential

Capital Planning 101: Building New Stores

Posted by Lance Blick on Dec 13, 2018 6:27:00 AM

Last month on the blog, we talked about capital planning that focuses on improving the stores and locations already in your portfolio to ensure they each fulfill their potential. If your capital plans include opening new stores as well, you want to ensure you are making decisions that maximize your returns.

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Topics: Smart Retail Growth, Capital Planning, Building New Locations, Retail Industry, Market Potential

Understanding How Retailers Define Retail Trade Areas

Posted by Lance Blick on Mar 16, 2018 4:57:00 AM

If your town is large enough to have an economic development council, that council is probably tasked with analyzing your market in order to attract businesses and retailers to the community. To do this effectively, one of the very first steps you should take is to define your town’s trade area.

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Topics: Smart Retail Growth, Retail Trade Area, Retail Industry, Market Potential

5 Tips on Recruiting Retail to Your Community

Posted by Lance Blick on Oct 1, 2017 6:00:00 AM

There’s no question that recruiting retail is highly competitive and time consuming, and something many communities and cities struggle with. Most economic development councils have the same goals when it comes to retail recruitment:

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Topics: Retail Recruitment, ICSC, Communities Industry, Market Potential

Are You Falling Flat with your Franchise Expansion Strategy?

Posted by Lance Blick on Mar 17, 2017 8:00:00 AM

If you’re a franchise organization, you know well how important it is to understand the markets into which you are expanding so you can maximize your potential and increase sales. Too often, franchise concepts come to us when they have 20 franchised locations when it would have been better to implement a consistent strategy from the start. While the shotgun approach to franchise expansion might not cause problems for a while, developing a territory plan before you sell more franchises will ensure that you don’t limit your overall capacity for growth. In other words, taking a smart approach to franchise development will allow you to sell more successful franchises in the long run.

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Topics: Retail Data Analysis, Smart Retail Growth, Market Data, Retail Industry, Franchise & Services Industry, Market Potential

Attention Brokers: How Are You Identifying Potential Tenants

Posted by Lance Blick on Jan 12, 2017 9:06:00 AM

Retail site selection done right is all about using data to your advantage. If you’ve been largely successful in leasing vacant space, it probably means you have a good process in place to determine what retail and service gaps are missing in a trade area and fill those demands in your shopping center.

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Topics: Retail Data Analysis, Retail Trade Area, Void Analysis, Landlord Rep Brokers & Owners Industry, Tenant Rep Brokers & Developers Industry, Market Potential

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