There is no question: data and analytics have totally changed retail site selection. Today’s companies use software like SiteSeer Pro to determine where their best customers are located and analyze potential sites that would best attract those customers (and new ones). Choosing a location based on gut feel will no longer cut it. Site selection software has the power to tell retailers and other chain businesses what markets they should prioritize as they consider expansion, what locations will yield them the most success, where the competition is and much more.
Topics: Hotspot Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Competitive Analysis, Customer Analysis, Client Service, SiteSeer Professional Services
The COVID-19 pandemic has changed just about every business, and while some are struggling because their target customers have different needs and buying habits now – whether by choice or due to government mandates, others are experiencing inflated sales because the product or service they provide has become more important to buyers than ever before (we’re looking at you, grocery stores).
There are times that it makes good sense for a chain business to expand, and there are times it makes sense for that chain business to expand in a different way than they have in the past (to better reach customers).