Over the last two weeks, there’s been a lot of chatter about the presidential election, and as there was in 2016, plenty of discussion about the shortcomings of pre-race polls.
Lessons for Retail Research Professionals from the Presidential Election
Topics: Elecction Results, Data Quality, Competitive Analysis, Customer Analysis
SiteSeer is a powerful analytics platform used by brokers, shopping center developers, retailers, franchise companies, and multi-site chain businesses in many different industries. We’re highlighting how different types of businesses can leverage SiteSeer to make intelligent site selection decisions and gain valuable insights about their operations.
Read our Industry Spotlight on Hotels.
Topics: Demographic Data, Retail Site Selection, Restaurant Industry, Restaurant Site Selection, Competitive Analysis, Customer Analysis, Site Screening
In the world of retail and restaurants, customers come and go. Losing a customer is no big deal, right? Wrong!
Topics: Retail Site Selection, Competitive Analysis, Customer Analysis
Retailers That Do Their Research in 2023 Will Remain Resilient
Topics: Market Research, Analyzing Retail Sites, Customer Analysis, Site Selection Analysis
Addressing Staffing Challenges Using Mobile Activity Data
Ever been to your favorite coffee shop or clothing store during what seems to be a rush and they have one cashier and one frantic employee trying to do everything else?
Topics: Customer Analysis, Cell Phone Data, Mobile Location Data
If you’ve read about the importance of customer service, you’ve probably heard that making customers feel valued and heard is good for much more than just your brand—it’s critical to your bottom line. We've talked before about the cost of a bad location. How about the cost of losing a customer?
Topics: Retail Site Selection, Customer Analysis, Site Selection Analysis
There is no question: data and analytics have totally changed retail site selection. Today’s companies use software like SiteSeer Pro to determine where their best customers are located and analyze potential sites that would best attract those customers (and new ones). Choosing a location based on gut feel will no longer cut it. Site selection software has the power to tell retailers and other chain businesses what markets they should prioritize as they consider expansion, what locations will yield them the most success, where the competition is and much more.
Topics: Hotspot Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Competitive Analysis, Customer Analysis, Client Service, SiteSeer Professional Services
Has Your Customer Changed During COVID-19, and What Should You Do About It?
The COVID-19 pandemic has changed just about every business, and while some are struggling because their target customers have different needs and buying habits now – whether by choice or due to government mandates, others are experiencing inflated sales because the product or service they provide has become more important to buyers than ever before (we’re looking at you, grocery stores).
Topics: Retail Industry, Restaurant Industry, Customer Analysis, Coronavirus
Expanding Your Retail Chain When Changing Format Types
There are times that it makes good sense for a chain business to expand, and there are times it makes sense for that chain business to expand in a different way than they have in the past (to better reach customers).
Topics: Retail Data Analysis, Smart Retail Growth, Retail Industry, Customer Analysis