SiteSeer knows market research, retail real estate, site selection and more, but we never purport to know more about an industry than those working in it day in, day out. That’s why when we wanted to dig deeper into the state of commercial real estate in the United States, we decided to turn to two experts in our network to get their insights.
If you’re an existing SiteSeer user, you’ve likely talked with Lance before, our director of client services. Lance knows SiteSeer software inside and out and has that, “If I can’t get you the answer, I’ll find out who can,” type of attitude that makes him the best kind of client advocate!
If you’re a SiteSeer client, chances are you’ve probably interacted with our VP of Business Development Sam Lowder before. Although Sam is the guy to talk to when you want to take a SiteSeer demo or learn how the tool can help you make more intelligent site selection decisions, he has an extensive background in research and analytics. Here’s our Q&A with Sam, including a few little-known facts!
When Monarch Alternative Capital acquired Shopko Optical in May 2019, it became critical for the real estate team to have a powerful, easy-to-use site selection and analysis platform that would help the company continue to grow after opening 80 standalone locations.
“We needed an analytics tool to help us with mapping, evaluating real estate, and assessing trade areas,” says Donna Capichano, chief development officer at Shopko Optical. “The tool we were using previously was expensive and produced inaccurate results. It was time for something better.”
Throughout our many years in retail real estate research, we’ve heard businesses of all types simplify the assessment of their business’s trade area. So often, we hear economic developers and retailers describe their trade area as a certain-mile radius around a site, but in reality, there are many different ways to delineate a trade area.
You’ve probably heard about it, but what exactly is artificial intelligence? Artificial intelligence or “AI” is the process by which machines simulate human intelligence to solve problems and make decisions. There are many different outlooks on AI, but whether you believe that AI will be a positive force for society or the downfall of humanity, it is impossible to ignore the ramifications of this technology.