Why Should Retailers Do Research? Here Are Three Key Reasons

Posted by Danielle Yanskey on May 17, 2023 6:07:00 PM

If you’re a retailer or in any sort of chain business, you know well that doing research is critical to the success of your business. By research, we mean research on your customers, competitors, markets, and brick-and-mortar locations where your customers find you.

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Topics: Market Research, Site Selection Software, Analyzing Retail Sites, Sales Forecasting, SiteSeer Professional Services

What is “Explainable AI” and How Do We Use It?

Posted by Tom Kessler on Nov 29, 2022 11:49:00 AM
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Topics: Artificial Intelligence, Analyzing Retail Sites, Machine Learning, Site Selection Analysis, Sales Forecasting

What Market Research Experts Can Learn from Election Polls

Posted by Danielle Yanskey on Nov 21, 2022 12:05:07 PM

If you’ve been following the SiteSeer blog for a while, you might recall a post we wrote this time six years ago. It was not long after the 2016 Presidential election, and Hilary Clinton had just lost to Donald Trump…despite what the polls said leading up to the election.

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Topics: Retail Data Analysis, Market Data, Site Selection Software, Data Quality, Site Selection Analysis, Sales Forecasting

Forecasting for a New Location? Keep These Eight Things in Mind

Posted by Tom Kessler on Nov 22, 2021 7:15:00 AM
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Topics: Retail Data Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Data Quality, Site Selection Criteria, Sales Forecasting

Store and Site Sales Forecasting in the COVID-19 Environment

Posted by Lance Blick on Jul 7, 2020 9:34:46 AM

In early 2020, the COVID-19 pandemic turned the world upside down. The normal routine of socializing, going to work, shopping and dining became social distancing, telecommuting and stay at home orders. 

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Topics: Model Builder, Bricks and Mortar Retail, Analyzing Retail Sites, Coronavirus, Sales Forecasting

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