As we near the end of the year, there is a glimmer of hope: the COVID-19 vaccine has arrived in many states across the country and there is finally, after months of discussion, a distribution plan in place to get citizens vaccinated as soon as possible.
It has been a long time coming, but it’s finally here: the end of 2020 and the strangest and perhaps most difficult year for many in the retail industry.
There continue to be many widespread impacts of the coronavirus pandemic, and one we’ve been talking about a lot lately both here on the SiteSeer blog and with our clients is population migration.
If you’ve followed the SiteSeer blog for any amount of time, you know that at SiteSeer, we believe in blending art with science when making market and site decisions. A retailer or other business simply cannot expect that they’ll have wild success by throwing a dart at a map to choose their next location, nor can they pick locations based solely on what their forecasting models and site selection software tell them will be winners.
If you’ve been following along, you know that during the months of April and May, SiteSeer was reporting weekly unemployment claims as a percentage in major metropolitan and micropolitan areas across the country. (Read our updates from 4/29, and for the weeks ended 4/27, 5/2, 5/9, 5/16, and our 6/26 update).
The COVID-19 pandemic has changed just about every business, and while some are struggling because their target customers have different needs and buying habits now – whether by choice or due to government mandates, others are experiencing inflated sales because the product or service they provide has become more important to buyers than ever before (we’re looking at you, grocery stores).
In early 2020, the COVID-19 pandemic turned the world upside down. The normal routine of socializing, going to work, shopping and dining became social distancing, telecommuting and stay at home orders.