Blog

How Market Research Has Stayed the Same

Posted by Sam Lowder on Oct 12, 2018 5:30:00 AM

In August, we wrote a blog about how market research has changed over time—and there’s no question that it’s quite a lot. But as the saying goes, “the more things change, the more they stay the same.” Technology and the evolution of the digital era have definitely made their mark on the retail industry—and retail research. But there are many things about retail research that were true 25+ years ago and remain true today. Here are a few of the most notable:

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Topics: market research, Retail Data Analysis, data-driven research

How Market Research Has Changed Over Time

Posted by Sam Lowder on Aug 17, 2018 5:30:00 AM

Like many industries, the fate of retail was significantly altered when the World Wide Web was launched in 1991. Certainly, the retail industry has evolved for centuries prior…

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Topics: mapping techniques, Retail Data Analysis, market research

Is Brick-and-Mortar Retail Dying?

Posted by Sam Lowder on May 3, 2017 8:00:00 AM

All it takes is a quick Google search of “retailers closing” to discover news story after news story about retail chains large and small experiencing shrinking sales and closing locations. Yes, big chains like Macy’s, JCPenney, Sears/Kmart, Payless ShoeSource, and others have been shuttering stores. Some analysts and journalists have dubbed the last few years the “retailpocalypse” and are actively predicting the demise of brick-and-mortar retail. But is retail dying?  Let’s look at some of the reasons behind recent store closures to accurately answer that question.

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Topics: Retail Data Analysis

Are You Falling Flat with your Franchise Expansion Strategy?

Posted by Sam Lowder on Mar 17, 2017 8:00:00 AM

If you’re a franchise organization, you know well how important it is to understand the markets into which you are expanding so you can maximize their potential and increase sales. Too often, franchise concepts come to us when they have 20 franchised locations when it would have been better to implement a consistent strategy from the start. While the shotgun approach to franchise expansion might not cause problems for a while, developing a territory plan before you sell more franchises will ensure that you don’t limit your overall capacity for growth. In other words, taking a smart approach to franchise development will allow you to sell more successful franchises in the long run.

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Topics: Retail Data Analysis, Data for Small Businesses

The Cost of a Bad Location

Posted by Sam Lowder on Mar 2, 2017 8:00:00 AM

Whether you’re launching a new retail or restaurant business or expanding your concept to open new sites, you know already that the location you choose is key to your success. But consider this stark fact: choosing the wrong location could lead to lost revenue that you never recoup and have a ripple effect across your chain—even if you have an attractive concept and a respected, established brand.

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Topics: Retail Data Analysis