If you’re a retailer or in any sort of chain business, you know well that doing research is critical to the success of your business. By research, we mean research on your customers, competitors, markets, and brick-and-mortar locations where your customers find you.
Why Should Retailers Do Research? Here Are Three Key Reasons
Topics: Market Research, Site Selection Software, Analyzing Retail Sites, Sales Forecasting, SiteSeer Professional Services
Why You Need Well-Rounded Site Selection Research
These last few years, most of us have grown used to change. We’ve seen ups and downs, and market disruptions upon new market disruptions. In 2023, there’s one thing that is true: it’s a nerve-wracking time for many consumer-facing businesses!
Topics: Market Research, Retail Site Selection, Data Quality, Market Potential
Retailers That Do Their Research in 2023 Will Remain Resilient
Topics: Market Research, Analyzing Retail Sites, Customer Analysis, Site Selection Analysis
How to uncover success in your retail or other chain business in 2023 and beyond
Everywhere you turn, there’s talk of rising interest rates, inflation and an impending recession that has every consumer on edge.
Topics: Retail Data Analysis, Market Research, Building New Locations, Analytics Solution
Tips for Creating an Expansion Plan in Today’s Market
Here’s a scenario we’ve seen a lot here at SiteSeer: an entrepreneur starts a business. Maybe it’s a retail business of some kind—a boutique clothing store, an ice cream shop, a bike shop—or maybe it’s a restaurant.
Topics: Market Research, Market Data, Capital Planning, Retail Industry, Retail Site Selection, Restaurant Site Selection, Site Selection Analysis
The Need for Competitive Intelligence in Business Site Selection
No matter what business you’re in, understanding both supply and demand is essential. If you’re a chain business that is expanding your store base, you’re doing so under the assumption that what you have to sell is in demand. In other words, your product or service is not only appealing to consumers, but there is room for more of it in the marketplace. But what does that mean? Is there truly untapped demand and if so, how do you measure it?
Topics: Smart Retail Growth, Real Estate Analytics Tool, Market Research, Competitive Analysis
What You Need to Know About Site Selection Research
SiteSeer is in the business of site selection software, but we do a lot more than that. We help growing businesses with their market strategy, including which markets to expand into, where to find the best sites and how to forecast store performance.
Topics: Market Research, Data Study, Retail Site Selection, Data Quality
There is no question: data and analytics have totally changed retail site selection. Today’s companies use software like SiteSeer Pro to determine where their best customers are located and analyze potential sites that would best attract those customers (and new ones). Choosing a location based on gut feel will no longer cut it. Site selection software has the power to tell retailers and other chain businesses what markets they should prioritize as they consider expansion, what locations will yield them the most success, where the competition is and much more.
Topics: Hotspot Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Competitive Analysis, Customer Analysis, Client Service, SiteSeer Professional Services
Forecasting for a New Location? Keep These Eight Things in Mind
Topics: Retail Data Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Data Quality, Site Selection Criteria, Sales Forecasting