SiteSeer Will Soon Reflect 2020 U.S. Census Data

Posted by Michaele Charles on Aug 8, 2023 1:31:42 PM

It’s been a long time coming, and we’re very excited to share that the SiteSeer support team is incorporating the newly released 2020 U.S. Census data into SiteSeer. This update will be complete when users log in to the platform on Monday, August 28, 2023.

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Topics: Data Partner, Data Quality, Site Selection Analysis, Population Data

Model Builder | Discover SiteSeer’s Most Popular Tool

Posted by Michaele Charles on Apr 27, 2023 8:00:00 AM

At ICSC in May 2023, we’ll be unveiling a new upgrade to the Model Builder tool that we’re very excited about (more on that below). But if you’re still learning about SiteSeer Pro and its many features, allow us to introduce you to Model Builder, one of the most popular features within SiteSeer.

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Topics: Hotspot Analysis, Model Builder, Demographic Data, Retail Site Selection, Analyzing Retail Sites, Site Selection Analysis

Retail Research Requires Quality Tools and Data

Posted by Michaele Charles on Mar 27, 2023 8:00:00 AM

We might sound like a broken record, but if you’ve been keeping up with SiteSeer’s blog for a while now, you know that in good times, bad times or uncertain times, our advice is the same: do your research.

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Topics: Market Data, Data Partner, Analyzing Retail Sites, Data Quality, Site Selection Analysis, Cell Phone Data

Retailers That Do Their Research in 2023 Will Remain Resilient

Posted by Michaele Charles on Jan 17, 2023 6:00:00 AM

The entire country is watching, waiting and wondering: Are we headed for a recession in 2023?

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Topics: Market Research, Analyzing Retail Sites, Customer Analysis, Site Selection Analysis

What is “Explainable AI” and How Do We Use It?

Posted by Tom Kessler on Nov 29, 2022 11:49:00 AM
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Topics: Artificial Intelligence, Analyzing Retail Sites, Machine Learning, Site Selection Analysis, Sales Forecasting

What Market Research Experts Can Learn from Election Polls

Posted by Danielle Yanskey on Nov 21, 2022 12:05:07 PM

If you’ve been following the SiteSeer blog for a while, you might recall a post we wrote this time six years ago. It was not long after the 2016 Presidential election, and Hilary Clinton had just lost to Donald Trump…despite what the polls said leading up to the election.

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Topics: Retail Data Analysis, Market Data, Site Selection Software, Data Quality, Site Selection Analysis, Sales Forecasting

Tips for Creating an Expansion Plan in Today’s Market

Posted by Michaele Charles on Sep 27, 2022 6:30:00 AM

Here’s a scenario we’ve seen a lot here at SiteSeer: an entrepreneur starts a business. Maybe it’s a retail business of some kind—a boutique clothing store, an ice cream shop, a bike shop—or maybe it’s a restaurant.

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Topics: Market Research, Market Data, Capital Planning, Retail Industry, Retail Site Selection, Restaurant Site Selection, Site Selection Analysis

The Hidden (and Obvious) Costs of Losing a Customer

Posted by Lance Blick on Jul 8, 2022 5:00:00 AM

If you’ve read about the importance of customer service, you’ve probably heard that making customers feel valued and heard is good for much more than just your brand—it’s critical to your bottom line. We've talked before about the cost of a bad location. How about the cost of losing a customer? 

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Topics: Retail Site Selection, Customer Analysis, Site Selection Analysis

Manage Your Franchise Territories with SiteSeer

Posted by Lance Blick on Nov 24, 2021 11:00:00 AM

In today’s competitive market, no matter what kind of business you are, understanding your market is critical to your success. We’ve seen this scenario often: business concepts that did well with one area decides to franchise the concept regionally or nationally to any franchisee that meets their requirements.

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Topics: Franchise & Services Industry, Retail Site Selection, Site Selection Software, Site Selection Analysis, ATOM

Data Partner Spotlight: Report All

Posted by Lance Blick on Aug 9, 2021 8:51:23 AM

Whether you’re a commercial real estate developer or a retailer trying to figure out where to locate, researching real estate for many begins on a county assessor’s website. But our data partner, ReportAll, makes that process much easier by compiling parcel data from all across the country. SiteSeer obtains ReportAll’s parcel data layer API in our application. So if you want to know who owns a piece of property, how it is shaped, who owns it and more, that information is easily accessible within SiteSeer Pro.

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Topics: Data Study, Improving Store Locations, Building New Locations, Data Partner, Data Quality, Site Selection Analysis, Traffic Counts

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