Blog

Where is Santa Delivering the Most Gifts in 2018?

Posted by Sam Lowder on Dec 20, 2018 9:00:00 AM

SiteSeer's Look at the U.S. Cities with the Biggest Increase in Youth Population

If you’re a business that serves families with children, you’ve probably wondered: what areas in the United States are seeing the biggest increase in children? For our latest data study, we decided to take a look.

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Topics: data study, market data, Retail Data Analysis, population study

Who’s Moving Where in the U.S.? A Migration Study

Posted by Sam Lowder on Sep 7, 2018 5:30:00 AM

When you’re expanding your business, knowing the potential of your market is so important. And for many growing retailers, population growth is an important factor.

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Topics: data study, migration, population

What U.S. Cities are Becoming More Educated?

Posted by Sam Lowder on May 31, 2018 5:00:00 AM

Growing retailers look to expand into markets where concentrations of their target consumers live, work or shop. A consumer’s lifestyle and life stage often define their preferences and behavior, and few factors better determine one’s lifestyle than education level. For this study, we wanted understand which markets were seeing an increase in education levels. To measure this, we looked at the change in the percentage of persons over age 25 that had no bachelor’s or master’s degree in 2013 compared to 2018.  We also controlled for increases in bachelor’s degrees at the expense of master’s degrees, e.g. markets where the percentage of bachelor’s degrees increased while the percent of master’s degrees decreased.  

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Topics: data study