How the Pollsters Got the Presidential Election Wrong (and Lessons Learned for Retail Research)

Posted by Lance Blick on Dec 6, 2016 11:44:42 AM

On the morning of November 8, 2016, pollsters seemed confident: Hillary Clinton would win the election for the next President of the United States. Of course, we all know what happened thereafter.

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Topics: Market Research, Data Study, Retail Industry

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