The Cost of Losing a Customer

Posted by Sam Lowder on Nov 10, 2017 2:41:00 PM

If you’ve read about the importance of customer service, you’ve probably heard that making customers feel valued and heard is good for much more than just your brand—it’s critical to your bottom line. We've talked before about the cost of a bad location. How about the cost of losing a customer? Sources around the globe say that the customer experience is at the core of your customers’ buying decisions and that the cost of losing a customer can be more than you think.

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Topics: Improving Store Locations, Building New Locations, Retail Industry, Analyzing Retail Sites, Restaurant Industry

6 Pitfalls of Growing Your Retail/Restaurant Chain Too Fast

Posted by Sam Lowder on Aug 4, 2017 1:00:00 PM

In the world of retail, it’s very common to see businesses that experience some success with one location make the (sometimes hasty) decision to add another (or several)—and for them to want to move quickly. Whether it’s a private company that has their sights set on growing and selling their business or a public company aiming to achieve growth goals, there are lots of reasons that companies want to grow.

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Topics: Smart Retail Growth, Improving Store Locations, Retail Industry, Restaurant Industry

The Cost of a Bad Location

Posted by Sam Lowder on Mar 2, 2017 8:00:00 AM

Whether you’re launching a new retail or restaurant business or expanding your concept to open new sites, you know already that the location you choose is key to your success. But consider this stark fact: choosing the wrong location could lead to lost revenue that you never recoup and have a ripple effect across your chain—even if you have an attractive concept and a respected, established brand.

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Topics: Retail Data Analysis, Building New Locations, Retail Industry, Retail Site Selection, Restaurant Industry

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