For a long time, site selection has been a combination of art and science. Site selection data and science became commonplace in the 1990s, but until the last decade or so, judgment, experience, and gut feel drove many retailers’ decisions about where to locate (and the reasons to do so).
Topics: Retail Predictions, Retail Industry, Retail Site Selection, Site Selection Software, Artificial Intelligence, Analyzing Retail Sites, Analytics Solution, Machine Learning
In early 2019, SiteSeer made major updates to our flagship software, SiteSeer Professional, including the installation of the latest version of Freeway, a third-party plugin by partner Applied Spatial Technology. Freeway provides the calculations behind the drive-time trade area boundaries you see in SiteSeer.
Topics: Retail Trade Area, Site Selection Software, Analyzing Retail Sites
Anyone in retail research knows that there are many factors that contribute to the success or failure of a site. The question, of course, is how do you replicate your winners and avoid opening locations that end up as losers? One of our most valuable tools within SiteSeer can help you do just that: the hotspot analysis tool.
Topics: Hotspot Analysis, Retail Industry, Landlord Rep Brokers & Owners Industry, Tenant Rep Brokers & Developers Industry, Analyzing Retail Sites
When a retail or service business chooses to expand their reach through franchising, acquisition or organic growth, a critical question that arises is, “How do we replicate our success?” The answer for most? Adopt a site selection process and use mapping and analysis software that will provide your company’s decision-makers with the facts they need to make educated site decisions.
Topics: Market Data, Retail Industry, Retail Site Selection, Site Selection Software, Analyzing Retail Sites
In the early days of chain retail expansion, developers would choose sites convenient to where their customers live, work, and shop and hope that sales and profitability would follow.
Topics: Retail Data Analysis, Model Builder, Retail Industry, Retail Site Selection, Analyzing Retail Sites
