Michaele Charles

Recent Posts

10 Things You (Probably) Didn’t Know About Thanksgiving

Posted by Michaele Charles on Nov 22, 2023 6:15:00 AM

SiteSeer is in the analytics business, so we’re always looking at the data and numbers behind things! During this Thanksgiving week, we thought it might be fun to share a few facts about this beloved American holiday. Here are 10 interesting things you might not know about Thanksgiving, the traditional turkey feast, and more:

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Topics: Data Study, Site Selection Checklist

Who’s Trick-or-Treating in the U.S.? A Fun Look at the Data

Posted by Michaele Charles on Oct 31, 2023 7:30:00 AM

Is your bowl of candy ready to be distributed to all the little ghosts and goblins who ring your doorbell tonight?

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Topics: Data Study, Demographic Data

Site Screening vs. Forecasting: Why You Need Both

Posted by Michaele Charles on Oct 27, 2023 8:30:00 AM

Successful retail chains know that choosing sites is a complex and data-driven process. As technology has improved and the availability of data has expanded significantly in recent years, businesses now understand that site selection should be done methodically, using the best, most relevant data available to them.

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What Retailers Can Learn from the NFL Draft About Forecasting

Posted by Michaele Charles on Oct 19, 2023 7:35:34 AM
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Topics: Hotspot Analysis, Analyzing Retail Sites, Site Selection Analysis, Sales Forecasting, Site Screening

Bolstering Your Business in the Face of Consumer Caution

Posted by Michaele Charles on Sep 12, 2023 9:00:00 AM

We’ve been here before. In early 2020, uncertainty was the word of the day, with the brief but serious recession induced by the pandemic and social distancing measures all over the globe. Somehow, things quickly rebounded and shoppers kept spending—albeit on things like home gym equipment and casual clothing until lockdowns eased. When that happened, people were eager to dine out and travel safely again.

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Topics: Real Estate Analytics Tool, Market Research, Retail Site Selection, Site Selection Software, Analytics Solution, Commercial Real Estate Analysis Software

4 Reasons You Need Site Selection Tools to Make Location Decisions

Posted by Michaele Charles on Aug 22, 2023 8:23:23 AM

Retail chains that have grown successfully have certainly learned their share of lessons along the way. Sometimes the growth seems to come easily, while other times it’s tricky to figure out. Choosing great locations can happen accidentally, but in today’s ultra-competitive landscape, that’s rare. Especially since the market has tightened and retailers are selective in how they spend their hard-earned money.

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Topics: Retail Site Selection, Site Selection Software, Analyzing Retail Sites

SiteSeer Will Soon Reflect 2020 U.S. Census Data

Posted by Michaele Charles on Aug 8, 2023 1:31:42 PM

It’s been a long time coming, and we’re very excited to share that the SiteSeer support team is incorporating the newly released 2020 U.S. Census data into SiteSeer. This update will be complete when users log in to the platform on Monday, August 28, 2023.

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Topics: Data Partner, Data Quality, Site Selection Analysis, Population Data

Retailers and Chains: Failing to Plan is Planning to Fail

Posted by Michaele Charles on Jul 18, 2023 5:00:00 AM

How to seize opportunities using data-driven market planning and site selection software

The U.S. business climate in 2023 is hard to describe. While there are still areas of concern for many—including inflation and high interest rates—there are some positive signs—like a resilient labor market and strong consumer spending.

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How Franchisors Can Achieve Success by Screening Sites Smarter

Posted by Michaele Charles on Jul 10, 2023 8:45:00 AM

If you’re a business that’s decided to start franchising—or you have a few locations already and want to open more—you likely already know that successful expansion requires detailed planning.

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What’s the True Cost of Selecting a Poor Retail Location?

Posted by Michaele Charles on Jun 22, 2023 2:08:47 PM

Location, location, location! There’s a reason real estate pros joke that the three most important factors in a piece of property are the exact same thing.

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Topics: Retail Site Selection, Analyzing Retail Sites, Restaurant Industry, Restaurant Site Selection, Sales Forecasting

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