Danielle Yanskey

Danielle Yanskey is the COO of SiteSeer.

Recent Posts

Reflections From ICSC 2023

Posted by Danielle Yanskey on May 26, 2023 7:15:00 AM

We just got back from ICSC 2023 in Las Vegas! It was a great experience and we really enjoyed seeing everyone there. Here are a few observations and reflections from our SiteSeer team members about the general atmosphere and “vibe” among retailers and real estate professionals:

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Topics: ICSC, SiteSeer Professional Services

Why Should Retailers Do Research? Here Are Three Key Reasons

Posted by Danielle Yanskey on May 17, 2023 6:07:00 PM

If you’re a retailer or in any sort of chain business, you know well that doing research is critical to the success of your business. By research, we mean research on your customers, competitors, markets, and brick-and-mortar locations where your customers find you.

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Topics: Market Research, Site Selection Software, Analyzing Retail Sites, Sales Forecasting, SiteSeer Professional Services

What Market Research Experts Can Learn from Election Polls

Posted by Danielle Yanskey on Nov 21, 2022 12:05:07 PM

If you’ve been following the SiteSeer blog for a while, you might recall a post we wrote this time six years ago. It was not long after the 2016 Presidential election, and Hilary Clinton had just lost to Donald Trump…despite what the polls said leading up to the election.

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Topics: Retail Data Analysis, Market Data, Site Selection Software, Data Quality, Site Selection Analysis, Sales Forecasting

Finding Market Opportunity Amid Uncertainty

Posted by Danielle Yanskey on Oct 28, 2022 1:27:39 PM

How to uncover success in your retail or other chain business in 2023 and beyond

Everywhere you turn, there’s talk of rising interest rates, inflation and an impending recession that has every consumer on edge.

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Topics: Retail Data Analysis, Market Research, Building New Locations, Analytics Solution

Single Site Studies for Grocery Store Chains

Posted by Danielle Yanskey on Oct 14, 2022 6:00:00 AM

In the grocery industry, like many retail industries, there’s no room for error when it comes to opening new locations. Before you invest time, energy and financial resources into the opening of a store, you need to analyze that site thoroughly and understand its sales potential.

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Topics: Smart Retail Growth, Retail Site Selection, Grocery, Single Site Studies, Supermarkets

E-Grocery Sales Trends: What’s Next?

Posted by Danielle Yanskey on Jun 24, 2022 2:00:00 PM

As you probably know already, the SiteSeer leadership team brings extensive experience in grocery retail, with several of us having worked in retail research for one of the nation’s large grocery chains for decades. And we continue to work with numerous grocer retailers so we’re always interested in what’s happening in the world of grocery.

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Topics: Omnichannel Retail, Retail Site Selection, Site Selection Software, Grocery, E-Commerce

Reflections From ICSC 2022

Posted by Danielle Yanskey on May 27, 2022 5:30:00 AM

The SiteSeer team just returned from ICSC 2022 in Las Vegas this week and what a great experience after two years of virtual conferences. We enjoyed seeing longtime colleagues and clients and getting to know so many new people too. Thanks to everyone who came by to learn more about our suite of site selection and market analysis tools!

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Topics: ICSC, Retail Industry, Retail Site Selection, Site Selection Software

Data is Everywhere, But How Can You Use It?

Posted by Danielle Yanskey on Feb 28, 2022 6:15:00 AM

We’ve written before about data on this blog, and if you’re a regular reader, you’ve gotten the message. Data is the vital input that our site selection software, SiteSeer Pro, needs to help you gain insights and answers about markets and locations. But it’s essential that you keep several things in mind about data:

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Topics: Data Quality, Mobile Location Data

Expanding Your Chain Without Adding Stores? Look to Kroger as a Model

Posted by Danielle Yanskey on Nov 18, 2021 6:00:00 AM

If you’re in the grocery industry or you pay attention to industry news, you’ve probably heard: the largest supermarket chain the country, Kroger, is expanding into Florida. But…they intend to do so without opening a single store in the Sunshine State.

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Topics: Omnichannel Retail, Bricks and Mortar Retail, Retail Site Selection, Analytics Solution, Grocery

How Delivery Might Impact Your Grocery Chain’s Site Selection Process

Posted by Danielle Yanskey on Oct 21, 2021 8:00:00 AM

If you’re in the grocery industry, you’ve certainly seen a lot of change in the last few years. Once upon a time, shopping for groceries was a largely in-person activity. Customers would walk or drive to their nearest grocery store, buy what they need, return home, and repeat. 

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