Michaele Charles

Recent Posts

SiteSeer Will Soon Reflect 2020 U.S. Census Data

Posted by Michaele Charles on Aug 8, 2023 1:31:42 PM

It’s been a long time coming, and we’re very excited to share that the SiteSeer support team is incorporating the newly released 2020 U.S. Census data into SiteSeer. This update will be complete when users log in to the platform on Monday, August 28, 2023.

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Topics: Data Partner, Data Quality, Site Selection Analysis, Population Data

Retailers and Chains: Failing to Plan is Planning to Fail

Posted by Michaele Charles on Jul 18, 2023 5:00:00 AM

How to seize opportunities using data-driven market planning and site selection software

The U.S. business climate in 2023 is hard to describe. While there are still areas of concern for many—including inflation and high interest rates—there are some positive signs—like a resilient labor market and strong consumer spending.

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How Franchisors Can Achieve Success by Screening Sites Smarter

Posted by Michaele Charles on Jul 10, 2023 8:45:00 AM

If you’re a business that’s decided to start franchising—or you have a few locations already and want to open more—you likely already know that successful expansion requires detailed planning.

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What’s the True Cost of Selecting a Poor Retail Location?

Posted by Michaele Charles on Jun 22, 2023 2:08:47 PM

Location, location, location! There’s a reason real estate pros joke that the three most important factors in a piece of property are the exact same thing.

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Topics: Retail Site Selection, Analyzing Retail Sites, Restaurant Industry, Restaurant Site Selection, Sales Forecasting

Model Builder | Discover SiteSeer’s Most Popular Tool

Posted by Michaele Charles on Apr 27, 2023 8:00:00 AM

At ICSC in May 2023, we’ll be unveiling a new upgrade to the Model Builder tool that we’re very excited about (more on that below). But if you’re still learning about SiteSeer Pro and its many features, allow us to introduce you to Model Builder, one of the most popular features within SiteSeer.

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Topics: Hotspot Analysis, Model Builder, Demographic Data, Retail Site Selection, Analyzing Retail Sites, Site Selection Analysis

Save the Date: SiteSeer at ICSC Las Vegas 2023

Posted by Michaele Charles on Apr 21, 2023 8:45:00 AM

We’re excited to see everyone at ICSC 2023 in Las Vegas in a month! Stop by our booth or schedule a time with us to learn more about new features, free data, and more.

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Topics: Model Builder, ICSC, Conferences, Mobile Location Data

Retail Research Requires Quality Tools and Data

Posted by Michaele Charles on Mar 27, 2023 8:00:00 AM

We might sound like a broken record, but if you’ve been keeping up with SiteSeer’s blog for a while now, you know that in good times, bad times or uncertain times, our advice is the same: do your research.

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Topics: Market Data, Data Partner, Analyzing Retail Sites, Data Quality, Site Selection Analysis, Cell Phone Data

Q&A with SiteSeer’s Sarah Day

Posted by Michaele Charles on Mar 17, 2023 12:49:31 PM

One of the things that sets SiteSeer apart is our commitment to making sure clients have the very best user experience with the software, which is why we’re beyond excited to welcome Sarah to the team. She’s our new client success specialist, tasked with helping subscribers maximize the impact of the SiteSeer platform for their companies. If you’re a SiteSeer user today, chances are you’ll talk to Sarah at some point soon. Get to know our newest team member and how she can support your goals.

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Topics: Employee Spotlight, Customer Support, Technical Support in SiteSeer

Why You Need Well-Rounded Site Selection Research

Posted by Michaele Charles on Feb 13, 2023 10:00:00 AM

These last few years, most of us have grown used to change. We’ve seen ups and downs, and market disruptions upon new market disruptions. In 2023, there’s one thing that is true: it’s a nerve-wracking time for many consumer-facing businesses!

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Topics: Market Research, Retail Site Selection, Data Quality, Market Potential

In Today’s Market, are You Measuring Your Competitive Threats?

Posted by Michaele Charles on Feb 9, 2023 5:00:00 AM

We’ve written on the SiteSeer blog before about how to study your competition during the site selection process. It’s an entire section within our Site Selection 101 ebook and something we always encourage clients to keep in mind, whether they are a chain of restaurants, retail stores, entertainment venues or health care clinics. 

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Topics: Competitive Analysis, Webinar, Competitive Assessment Tool

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