Michaele Charles

Recent Posts

What Retailers Can Learn from the NFL Draft About Forecasting

Posted by Michaele Charles on Oct 19, 2023 7:35:34 AM
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Topics: Hotspot Analysis, Analyzing Retail Sites, Site Selection Analysis, Sales Forecasting, Site Screening

Bolstering Your Business in the Face of Consumer Caution

Posted by Michaele Charles on Sep 12, 2023 9:00:00 AM

We’ve been here before. In early 2020, uncertainty was the word of the day, with the brief but serious recession induced by the pandemic and social distancing measures all over the globe. Somehow, things quickly rebounded and shoppers kept spending—albeit on things like home gym equipment and casual clothing until lockdowns eased. When that happened, people were eager to dine out and travel safely again.

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Topics: Real Estate Analytics Tool, Market Research, Retail Site Selection, Site Selection Software, Analytics Solution, Commercial Real Estate Analysis Software

4 Reasons You Need Site Selection Tools to Make Location Decisions

Posted by Michaele Charles on Aug 22, 2023 8:23:23 AM

Retail chains that have grown successfully have certainly learned their share of lessons along the way. Sometimes the growth seems to come easily, while other times it’s tricky to figure out. Choosing great locations can happen accidentally, but in today’s ultra-competitive landscape, that’s rare. Especially since the market has tightened and retailers are selective in how they spend their hard-earned money.

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Topics: Retail Site Selection, Site Selection Software, Analyzing Retail Sites

SiteSeer Will Soon Reflect 2020 U.S. Census Data

Posted by Michaele Charles on Aug 8, 2023 1:31:42 PM

It’s been a long time coming, and we’re very excited to share that the SiteSeer support team is incorporating the newly released 2020 U.S. Census data into SiteSeer. This update will be complete when users log in to the platform on Monday, August 28, 2023.

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Topics: Data Partner, Data Quality, Site Selection Analysis, Population Data

Retailers and Chains: Failing to Plan is Planning to Fail

Posted by Michaele Charles on Jul 18, 2023 5:00:00 AM

How to seize opportunities using data-driven market planning and site selection software

The U.S. business climate in 2023 is hard to describe. While there are still areas of concern for many—including inflation and high interest rates—there are some positive signs—like a resilient labor market and strong consumer spending.

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How Franchisors Can Achieve Success by Screening Sites Smarter

Posted by Michaele Charles on Jul 10, 2023 8:45:00 AM

If you’re a business that’s decided to start franchising—or you have a few locations already and want to open more—you likely already know that successful expansion requires detailed planning.

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What’s the True Cost of Selecting a Poor Retail Location?

Posted by Michaele Charles on Jun 22, 2023 2:08:47 PM

Location, location, location! There’s a reason real estate pros joke that the three most important factors in a piece of property are the exact same thing.

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Topics: Retail Site Selection, Analyzing Retail Sites, Restaurant Industry, Restaurant Site Selection, Sales Forecasting

Model Builder | Discover SiteSeer’s Most Popular Tool

Posted by Michaele Charles on Apr 27, 2023 8:00:00 AM

At ICSC in May 2023, we’ll be unveiling a new upgrade to the Model Builder tool that we’re very excited about (more on that below). But if you’re still learning about SiteSeer Pro and its many features, allow us to introduce you to Model Builder, one of the most popular features within SiteSeer.

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Topics: Hotspot Analysis, Model Builder, Demographic Data, Retail Site Selection, Analyzing Retail Sites, Site Selection Analysis

Save the Date: SiteSeer at ICSC Las Vegas 2023

Posted by Michaele Charles on Apr 21, 2023 8:45:00 AM

We’re excited to see everyone at ICSC 2023 in Las Vegas in a month! Stop by our booth or schedule a time with us to learn more about new features, free data, and more.

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Topics: Model Builder, ICSC, Conferences, Mobile Location Data

Retail Research Requires Quality Tools and Data

Posted by Michaele Charles on Mar 27, 2023 8:00:00 AM

We might sound like a broken record, but if you’ve been keeping up with SiteSeer’s blog for a while now, you know that in good times, bad times or uncertain times, our advice is the same: do your research.

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Topics: Market Data, Data Partner, Analyzing Retail Sites, Data Quality, Site Selection Analysis, Cell Phone Data

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