15 Small “Micropolitan” Areas in the United States

Posted by Sam Lowder on Jan 15, 2018 6:30:00 AM

Prineville, Oregon

Back in November, we assessed the top 16 fastest-growing large micropolitan areas in the United States. In case you need a refresher, a micropolitan area is defined by the Office of Management and Budget as a labor market area in the U.S. centered on a city with a population of at least 10,000 but fewer than 50,000 people. This is opposed to a metropolitan area, which has at least one city with a population of 50,000 or higher.

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Topics: micropolitan areas

Using Data to Focus on the Most Important Aspects of Your Business

Posted by Sam Lowder on Dec 27, 2017 5:00:00 AM

For several years, some of the most sophisticated, fastest-growing retailers and restaurant chains in the market have been using cutting-edge data analysis to discover actionable insights about their customers, brand, and competitors. Specifically, we’re talking about mobile behavioral data, which has the power to provide companies everywhere highly intelligent business insights.

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Have You Built a Long-Term Expansion Plan?

Posted by Sam Lowder on Dec 15, 2017 6:32:00 AM

If you’re expanding your retail or restaurant chain without any sort of plan in place, hit the pause button. It’s one thing to plan the opening of one new location, but it’s an entirely different endeavor to plan for five or 50 locations.

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16 Large “Micropolitan” Areas in the United States

Posted by Sam Lowder on Nov 22, 2017 5:08:00 AM

Every growing retailer wants to find the perfect location to expand their business. Large cities tend to capture the attention of many businesses, but don’t overlook “micropolitan” areas: markets with a core city of 10,000 to 50,000 population. These areas often have untapped potential and some distinct advantages over expanding into a larger market.

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SiteSeer Will Be at the International Council of Shopping Centers New York Deal Making Conference

Posted by Sam Lowder on Nov 20, 2017 5:50:00 AM

From December 6 to 7, 2017, SiteSeer will be at the International Council of Shopping Centers (ICSC) New York Deal Making conference in New York City. 

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The Cost of Losing a Customer

Posted by Sam Lowder on Nov 10, 2017 2:41:00 PM

If you’ve read about the importance of customer service, you’ve probably heard that making customers feel valued and heard is good for much more than just your brand—it’s critical to your bottom line. We've talked before about the cost of a bad location. How about the cost of losing a customer? Sources around the globe say that the customer experience is at the core of your customers’ buying decisions and that the cost of losing a customer can be more than you think.

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Using the Best Data (and Why it Should Matter to You)

Posted by Sam Lowder on Oct 30, 2017 6:13:00 AM

If you’re in the business of retail development—whether you work in a retailer or other chain’s in-house real estate or research team or are a broker or developer trying to fill your shopping centers with solid, long-term tenants—it’s not enough to collect data. You want the best possible data that gives you accurate information upon which to make decisions.

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Attention Retailers: Use Data to Expand Your Business the Smart Way

Posted by Sam Lowder on Oct 17, 2017 8:02:00 AM

When your store or business experiences success, it’s a natural progression to start thinking about expanding into new areas and markets. As you make the decision to do so, remember: data is your friend. If you do solid research up front, you’ll be able to get a good idea of the traits of your very best customers, their needs and behaviors, and of course, helpful information about where to find more of them.

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Come See SiteSeer This Fall at ICSC Regional Deal Making Conferences

Posted by Sam Lowder on Oct 10, 2017 2:57:12 PM

If you’re a member of the International Council of Shopping Centers and will be at one of the organization’s upcoming conferences, be sure to make time to come see the SiteSeer team! We’ll be at the following conferences this fall:

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5 Tips on Recruiting Retail to Your Community

Posted by Sam Lowder on Oct 1, 2017 6:00:00 AM

There’s no question that recruiting retail is highly competitive and time consuming, and something many communities and cities struggle with. Most economic development councils have the same goals when it comes to retail recruitment:

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