Tom Kessler

Recent Posts

The Need for Competitive Intelligence in Business Site Selection

Posted by Tom Kessler on Apr 28, 2022 5:30:00 AM

No matter what business you’re in, understanding both supply and demand is essential. If you’re a chain business that is expanding your store base, you’re doing so under the assumption that what you have to sell is in demand. In other words, your product or service is not only appealing to consumers, but there is room for more of it in the marketplace. But what does that mean? Is there truly untapped demand and if so, how do you measure it?

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Topics: Smart Retail Growth, Real Estate Analytics Tool, Market Research, Competitive Analysis

Top Metropolitan/Micropolitan Areas with Highest Out-of-Pocket Health Care Costs: 2022

Posted by Tom Kessler on Mar 25, 2022 8:00:00 AM
 
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Topics: Market Data, Site Selection Software, Data Quality, Health Care Industry, Analytics Solution

The Challenges of the 2020 Census Data

Posted by Tom Kessler on Jan 31, 2022 5:00:00 AM

In business, it is critical that you understand your customer.

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Topics: Demographic Data, Data Partner, Data Quality

The 15 Fastest-Growing Metropolitan and Micropolitan Areas (10/20 to 10/21)

Posted by Tom Kessler on Jan 28, 2022 5:00:00 AM

In our last iteration of this population study, we compared two critical periods: April 2020 (the onset of COVID-19) to April 2021 (when vaccines started rolling out in the United States). The update before that, we compared October 2019 to October 2020.

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Topics: Data Study, Population Study, Communities Industry

What is Mobile Activity Data All About?

Posted by Tom Kessler on Jan 20, 2022 12:50:28 PM

Introducing PlaceIQ to the SiteSeer platform

Maybe you’ve heard the news: SiteSeer has recently partnered with PlaceIQ, a pioneer in the location intelligence space. PlaceIQ’s proprietary visitation data or “foot traffic” helps companies analyze consumer movement to understand competitive trends and behaviors of the shoppers who frequent their locations.

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Topics: Data Partner, Retail Site Selection, Site Selection Software, Data Quality, Cell Phone Data, Mobile Location Data

What You Need to Know About Site Selection Research

Posted by Tom Kessler on Dec 22, 2021 6:00:00 AM

SiteSeer is in the business of site selection software, but we do a lot more than that. We help growing businesses with their market strategy, including which markets to expand into, where to find the best sites and how to forecast store performance.

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Topics: Market Research, Data Study, Retail Site Selection, Data Quality

Pair Site Selection Software with Expert Guidance

Posted by Tom Kessler on Dec 8, 2021 9:30:00 AM

There is no question: data and analytics have totally changed retail site selection. Today’s companies use software like SiteSeer Pro to determine where their best customers are located and analyze potential sites that would best attract those customers (and new ones). Choosing a location based on gut feel will no longer cut it. Site selection software has the power to tell retailers and other chain businesses what markets they should prioritize as they consider expansion, what locations will yield them the most success, where the competition is and much more.

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Topics: Hotspot Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Competitive Analysis, Customer Analysis, Client Service, SiteSeer Professional Services

Forecasting for a New Location? Keep These Eight Things in Mind

Posted by Tom Kessler on Nov 22, 2021 7:15:00 AM
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Topics: Retail Data Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Data Quality, Site Selection Criteria, Sales Forecasting

2021 Retail Category Winners and Losers (Jan-Oct 2021)

Posted by Tom Kessler on Oct 18, 2021 6:30:00 AM

Back in February 2021, we wanted to take a look at the year 2020 and figure out what retail categories did well (grew) and which ones struggled (shrunk). The year started off as many years do and then when the World Health Organization declared the coronavirus outbreak to be a global pandemic on March 11th, life as we all know it changed forever.

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Topics: Smart Retail Growth, Data Study, Retail Site Selection, Site Selection Software

15 Fastest-Growing Metro and Micropolitan Areas (4/20 to 4/21)

Posted by Tom Kessler on Aug 30, 2021 7:00:00 AM

There’s no question that the year 2020 threw us all for a loop, but 2021 has certainly been tumultuous too. As it relates to population, the data is clear: people are moving around, especially in the wake of the COVID-19 pandemic.

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