How to Get to Know Your Customer Before Choosing a Location

Posted by Sam Lowder on Nov 19, 2019 5:15:00 AM

Site selection done right requires many things, but at the top of the list is knowing your customers.

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Topics: Demographic Data, Retail Site Selection, Data Quality, Restaurant Site Selection

Site Selection 101: A Checklist

Posted by Sam Lowder on Oct 30, 2019 5:15:00 AM

Site Selection Checklist for Growing Retailers, Restaurant Chains, and Franchises

When you’re trying to grow your business through expansion, it’s essential to do so methodically and intentionally. You’ve probably heard before that even one bad location can prevent your retail business or other chain business from reaching its full growth potential—or worse, kill your business entirely. That’s why investing in site selection when you’re expanding is critical. But how do you approach the task diligently? Here’s a checklist to guide your site selection decision:

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Topics: Retail Site Selection, Site Selection Software

Site Selection, AI Modeling, and Unrealistic Expectations

Posted by Sam Lowder on Oct 18, 2019 5:00:00 AM

Maybe you’ve seen companies making bold claims about their site selection software lately.  Thousands of sites accurately forecasted…in mere seconds! If you’re wondering whether technological advancements have replaced the analyst and single-site sales forecasting, allow us to put it simply: no.    

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Topics: Retail Industry, Retail Site Selection, Site Selection Software, Artificial Intelligence, Analyzing Retail Sites

Top Metropolitan/Micropolitan Areas with Highest Health Care Spend

Posted by Sam Lowder on Sep 12, 2019 3:30:00 PM

Just as retail companies of all sizes have had to adapt in the digital era, so has the health care industry. Health care organizations have had to take a new approach to site selection, indeed, but for this data study, we’re looking at something else: the cost of health care.

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Topics: Market Data, Data Study, Site Selection Software, Health Care Industry, Analytics Solution

Who is Your Competition? Dig Deeper with SiteSeer’s Competitive Assessment Tool

Posted by Sam Lowder on Aug 28, 2019 6:38:00 AM

When many retailers build predictive models to predict sales and overall performance of a store or business location, they spend a lot of time assessing demand, asking themselves a variety of questions:

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Topics: Retail Industry, Data Quality, Analytics Solution

Site Selection in the Era of Artificial Intelligence

Posted by Sam Lowder on Aug 16, 2019 3:45:14 PM

For a long time, site selection has been a combination of art and science.  Site selection data and science became commonplace in the 1990s, but until the last decade or so, judgment, experience, and gut feel drove many retailers’ decisions about where to locate (and the reasons to do so).

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Topics: Retail Predictions, Retail Industry, Retail Site Selection, Site Selection Software, Artificial Intelligence, Analyzing Retail Sites, Analytics Solution, Machine Learning

FAQs About Drive Time Trade Areas in Retail Site Selection

Posted by Sam Lowder on Jul 30, 2019 9:30:00 AM

In early 2019, SiteSeer made major updates to our flagship software, SiteSeer Professional, including the installation of the latest version of Freeway, a third-party plugin by partner Applied Spatial Technology. Freeway provides the calculations behind the drive-time trade area boundaries you see in SiteSeer.

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Topics: Retail Trade Area, Site Selection Software, Analyzing Retail Sites

Five Tips for a Better Restaurant Site Selection Process

Posted by Sam Lowder on Jul 19, 2019 12:30:00 PM

Location, location, location. Never has the phrase been truer to a business’s success than in the restaurant business. A fantastic concept in the wrong location will underperform, or worse, fail entirely. It’s important that you be diligent in your site selection. Here are five tips on how to improve your process:

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Topics: Site Selection Software, Restaurant Industry, Restaurant Site Selection

Is it Time to Use Artificial Intelligence in My Retail Sales Forecasting?

Posted by Sam Lowder on Jul 8, 2019 8:00:00 AM

You’ve probably heard about it, but what exactly is artificial intelligence? Artificial intelligence or “AI” is the process by which machines simulate human intelligence to solve problems and make decisions. There are many different outlooks on AI, but whether you believe that AI will be a positive force for society or the downfall of humanity, it is impossible to ignore the ramifications of this technology. 

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Topics: Retail Predictions, Real Estate Analytics Tool, Retail Industry, Artificial Intelligence, Analytics Solution, Machine Learning

Improve Your Private Equity Firm’s Due Diligence Toolset

Posted by Sam Lowder on Jun 12, 2019 5:14:00 AM

When sourcing new investment opportunities, your private equity team likely has a detailed series of steps to assess a potential investment for your portfolio and move into due diligence.

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Topics: Private Equity Industry, Analytics Solution