The Challenges of the 2020 Census Data

Posted by Tom Kessler on Jan 31, 2022 5:00:00 AM

In business, it is critical that you understand your customer.

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Topics: Demographic Data, Data Partner, Data Quality

The 15 Fastest-Growing Metropolitan and Micropolitan Areas (10/20 to 10/21)

Posted by Tom Kessler on Jan 28, 2022 5:00:00 AM

In our last iteration of this population study, we compared two critical periods: April 2020 (the onset of COVID-19) to April 2021 (when vaccines started rolling out in the United States). The update before that, we compared October 2019 to October 2020.

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Topics: Data Study, Population Study, Communities Industry

What is Mobile Activity Data All About?

Posted by Tom Kessler on Jan 20, 2022 12:50:28 PM

Introducing PlaceIQ to the SiteSeer platform

Maybe you’ve heard the news: SiteSeer has recently partnered with PlaceIQ, a pioneer in the location intelligence space. PlaceIQ’s proprietary visitation data or “foot traffic” helps companies analyze consumer movement to understand competitive trends and behaviors of the shoppers who frequent their locations.

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Topics: Data Partner, Retail Site Selection, Site Selection Software, Data Quality, Cell Phone Data, Mobile Location Data

What You Need to Know About Site Selection Research

Posted by Tom Kessler on Dec 22, 2021 6:00:00 AM

SiteSeer is in the business of site selection software, but we do a lot more than that. We help growing businesses with their market strategy, including which markets to expand into, where to find the best sites and how to forecast store performance.

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Topics: Market Research, Data Study, Retail Site Selection, Data Quality

Pair Site Selection Software with Expert Guidance

Posted by Tom Kessler on Dec 8, 2021 9:30:00 AM

There is no question: data and analytics have totally changed retail site selection. Today’s companies use software like SiteSeer Pro to determine where their best customers are located and analyze potential sites that would best attract those customers (and new ones). Choosing a location based on gut feel will no longer cut it. Site selection software has the power to tell retailers and other chain businesses what markets they should prioritize as they consider expansion, what locations will yield them the most success, where the competition is and much more.

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Topics: Hotspot Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Competitive Analysis, Customer Analysis, Client Service, SiteSeer Professional Services

Manage Your Franchise Territories with SiteSeer

Posted by Sam Lowder on Nov 24, 2021 11:00:00 AM

In today’s competitive market, no matter what kind of business you are, understanding your market is critical to your success. We’ve seen this scenario often: business concepts that did well with one area decides to franchise the concept regionally or nationally to any franchisee that meets their requirements.

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Topics: Franchise & Services Industry, Retail Site Selection, Site Selection Software, Site Selection Analysis, ATOM

Forecasting for a New Location? Keep These Eight Things in Mind

Posted by Tom Kessler on Nov 22, 2021 7:15:00 AM
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Topics: Retail Data Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Data Quality, Site Selection Criteria, Sales Forecasting

Expanding Your Chain Without Adding Stores? Look to Kroger as a Model

Posted by Danielle Yanskey on Nov 18, 2021 6:00:00 AM

If you’re in the grocery industry or you pay attention to industry news, you’ve probably heard: the largest supermarket chain the country, Kroger, is expanding into Florida. But…they intend to do so without opening a single store in the Sunshine State.

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Topics: Omnichannel Retail, Bricks and Mortar Retail, Retail Site Selection, Analytics Solution, Grocery

Data Partner Spotlight: Restaurant Trends

Posted by Sam Lowder on Oct 26, 2021 5:30:00 AM

If you’re a restaurant chain or real estate professional representing a chain that is expanding in the United States, you should be using Restaurant Trends. This data provider is one of a kind, offering competitor store-level sales data for over 480 restaurant chains across the United States, which they have tracked since 1984. They track all of the major quick-service, fast casual, and full-service restaurants in every state in the U.S.—that’s more than 184,000 locations.

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Topics: Data Partner, Site Selection Software, Restaurant Industry, Data Quality, Restaurant Site Selection

How Delivery Might Impact Your Grocery Chain’s Site Selection Process

Posted by Danielle Yanskey on Oct 21, 2021 8:00:00 AM

If you’re in the grocery industry, you’ve certainly seen a lot of change in the last few years. Once upon a time, shopping for groceries was a largely in-person activity. Customers would walk or drive to their nearest grocery store, buy what they need, return home, and repeat. 

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