If you’ve read about the importance of customer service, you’ve probably heard that making customers feel valued and heard is good for much more than just your brand—it’s critical to your bottom line. We've talked before about the cost of a bad location. How about the cost of losing a customer?
Today’s consumer is used to being able to shop any way they like: from their phone or computer or in person at a brick-and-mortar store. Now, they are even accustomed to buying online and picking up (or buying online and driving up to pick up).
As you probably know already, the SiteSeer leadership team brings extensive experience in grocery retail, with several of us having worked in retail research for one of the nation’s large grocery chains for decades. And we continue to work with numerous grocer retailers so we’re always interested in what’s happening in the world of grocery.
The SiteSeer team just returned from ICSC 2022 in Las Vegas this week and what a great experience after two years of virtual conferences. We enjoyed seeing longtime colleagues and clients and getting to know so many new people too. Thanks to everyone who came by to learn more about our suite of site selection and market analysis tools!
No matter what business you’re in, understanding both supply and demand is essential. If you’re a chain business that is expanding your store base, you’re doing so under the assumption that what you have to sell is in demand. In other words, your product or service is not only appealing to consumers, but there is room for more of it in the marketplace. But what does that mean? Is there truly untapped demand and if so, how do you measure it?
If you're in the business of leasing space to retailers or other service business, you need to be using retail void analysis reports.
We’ve written before about data on this blog, and if you’re a regular reader, you’ve gotten the message. Data is the vital input that our site selection software, SiteSeer Pro, needs to help you gain insights and answers about markets and locations. But it’s essential that you keep several things in mind about data: