No matter what business you’re in, understanding both supply and demand is essential. If you’re a chain business that is expanding your store base, you’re doing so under the assumption that what you have to sell is in demand. In other words, your product or service is not only appealing to consumers, but there is room for more of it in the marketplace. But what does that mean? Is there truly untapped demand and if so, how do you measure it?
The Need for Competitive Intelligence in Business Site Selection
Topics: Smart Retail Growth, Real Estate Analytics Tool, Market Research, Competitive Analysis
Roadmap to Research: Planning Your ICSC 2022 Experience
Topics: ICSC, Conferences, Site Selection Software
Top Metropolitan/Micropolitan Areas with Highest Out-of-Pocket Health Care Costs: 2022
Topics: Market Data, Site Selection Software, Data Quality, Health Care Industry, Analytics Solution
If you're in the business of leasing space to retailers or other service business, you need to be using retail void analysis reports.
Topics: Retail Data Analysis, Void Analysis, Demographic Data
We’ve written before about data on this blog, and if you’re a regular reader, you’ve gotten the message. Data is the vital input that our site selection software, SiteSeer Pro, needs to help you gain insights and answers about markets and locations. But it’s essential that you keep several things in mind about data:
Topics: Data Quality, Mobile Location Data
The year 2022 is underway and if you’re an expanding retail chain, restaurant chain, service business, or other multi-site business, you’re probably focused on making sure every new location you open is a successful one.
Topics: Retail Site Selection, Site Selection Software, Site Selection Criteria, Site Selection Checklist
After two years, it’s going to be great to be back in person at ICSC 2022 in Las Vegas! Join us May 22-24, 2022, at the Las Vegas Convention Center, Booth 2235.
Topics: Real Estate Analytics Tool, Conferences, Retail Site Selection, Mobile Location Data
Topics: Demographic Data, Data Partner, Data Quality
The 15 Fastest-Growing Metropolitan and Micropolitan Areas (10/20 to 10/21)
In our last iteration of this population study, we compared two critical periods: April 2020 (the onset of COVID-19) to April 2021 (when vaccines started rolling out in the United States). The update before that, we compared October 2019 to October 2020.
Topics: Data Study, Population Study, Communities Industry
Introducing PlaceIQ to the SiteSeer platform
Maybe you’ve heard the news: SiteSeer has recently partnered with PlaceIQ, a pioneer in the location intelligence space. PlaceIQ’s proprietary visitation data or “foot traffic” helps companies analyze consumer movement to understand competitive trends and behaviors of the shoppers who frequent their locations.
Topics: Data Partner, Retail Site Selection, Site Selection Software, Data Quality, Cell Phone Data, Mobile Location Data