In August, we wrote a blog about how market research has changed over time—and there’s no question that it’s quite a lot. But as the saying goes, “the more things change, the more they stay the same.” Technology and the evolution of the digital era have definitely made their mark on the retail industry—and retail research. But there are many things about retail research that were true 25+ years ago and remain true today. Here are a few of the most notable:
If you’re a broker working with a new-build shopping center or a developer filling your own center, it can seem like an overwhelming job at the outset. Step number one is identifying an anchor tenant that sets the tone for the shopping center and fits the customers that are likely to be attracted to your center.
Anyone in retail research knows that there are many factors that contribute to the success or failure of a site. The question, of course, is how do you replicate your winners and avoid opening locations that end up as losers? One of our most valuable tools within SiteSeer can help you do just that: the hotspot analysis tool.
From December 6 to 7, 2017, SiteSeer will be at the International Council of Shopping Centers (ICSC) New York Deal Making conference in New York City.
If you’re a member of the International Council of Shopping Centers and will be at one of the organization’s upcoming conferences, be sure to make time to come see the SiteSeer team! We’ll be at the following conferences this fall:
We’re just two weeks away from the International Council of Shopping Centers (ICSC) Western Conference & Deal Making in Los Angeles. The SiteSeer team will be there and we’d love to meet you!
We’re just a week away from the International Council of Shopping Centers (ICSC) Florida Conference & Deal Making in Orlando. The SiteSeer team will be there and we’d love to meet you!
As a developer, property owner, or commercial real estate broker, your goal is to have the lowest vacancy rates in your shopping centers as possible. Sometimes that’s easy, other times not so much. But in the ever-changing retail market, what about when a shopping center loses an anchor tenant that was the main attraction for the entire shopping center? What is the best way to attract a replacement tenant that will prevent smaller retailers in the center from experiencing a significant decline in business or choose to leave?
We’re a week away from the International Council of Shopping Centers (ICSC) RECon, and we couldn’t be more excited. If you’re coming to ICSC May 21-24, don’t miss your chance to learn more about SiteSeer Professional in person. Our booth is N1124—stop by or schedule a meeting with us ahead of time.
Retail site selection done right is all about using data to your advantage. If you’ve been largely successful in leasing vacant space, it probably means you have a good process in place to determine what retail and service gaps are missing in a trade area and fill those demands in your shopping center.