There is no question: data and analytics have totally changed retail site selection. Today’s companies use software like SiteSeer Pro to determine where their best customers are located and analyze potential sites that would best attract those customers (and new ones). Choosing a location based on gut feel will no longer cut it. Site selection software has the power to tell retailers and other chain businesses what markets they should prioritize as they consider expansion, what locations will yield them the most success, where the competition is and much more.

Topics: Hotspot Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Competitive Analysis, Customer Analysis, Client Service, SiteSeer Professional Services

Topics: Retail Data Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Data Quality, Site Selection Criteria, Sales Forecasting

Back in February 2021, we wanted to take a look at the year 2020 and figure out what retail categories did well (grew) and which ones struggled (shrunk). The year started off as many years do and then when the World Health Organization declared the coronavirus outbreak to be a global pandemic on March 11^th, life as we all know it changed forever.

Topics: Smart Retail Growth, Data Study, Retail Site Selection, Site Selection Software

Topics: Retail Trade Area, Market Research

This is part 1 of our two-part series. Here's part 2.

Whether you work in retail, commercial real estate or operate any business with a storefront, you are likely familiar with the concept of a trade area.

Topics: Retail Trade Area, Market Research

When it comes to data analysis in SiteSeer, you have historically had two choices:

Topics: Retail Data Analysis, Model Builder, Data Study, Location Profiles

In March 2020, SiteSeer published its follow-up blog on the fastest-growing large micropolitan areas in the United States between the end of 2017 and the end of 2019.

Topics: Market Data, Data Study, Retail Recruitment, Population Study, Retail Industry, Communities Industry, Market Potential

Population growth is often a factor that service businesses and retailers look for when choosing locations. And while many are drawn to the large cities, smaller cities can offer just as much potential. That’s why in late 2017, we shared the top 16 fast-growing large micropolitan areas in the United States. And over two years later, it’s time for an update.

Topics: Data Study, Retail Recruitment, Population Study, Demographic Data, Communities Industry