Maybe you’ve seen companies making bold claims about their site selection software lately. Thousands of sites accurately forecasted…in mere seconds! If you’re wondering whether technological advancements have replaced the analyst and single-site sales forecasting, allow us to put it simply: no.
When many retailers build predictive models to predict sales and overall performance of a store or business location, they spend a lot of time assessing demand, asking themselves a variety of questions:
For a long time, site selection has been a combination of art and science. Site selection data and science became commonplace in the 1990s, but until the last decade or so, judgment, experience, and gut feel drove many retailers’ decisions about where to locate (and the reasons to do so).
You’ve probably heard about it, but what exactly is artificial intelligence? Artificial intelligence or “AI” is the process by which machines simulate human intelligence to solve problems and make decisions. There are many different outlooks on AI, but whether you believe that AI will be a positive force for society or the downfall of humanity, it is impossible to ignore the ramifications of this technology.
If you’re a shopping center owner or a marketer for a shopping center, one of the most important investments of your time is to understand what your shoppers and area consumers think about your center.
When you’re a shopping center developer or owner, your number one goal is to fill that center with the best tenants. Vacancies not only cost you money on their own, but also hurt your ability to attract strong tenants in the future.
If you’re going to the effort of analyzing new retail sites, you should do the same due diligence when evaluating your existing store base. Your goal, after all, is to maximize the ROI of your store/location portfolio. And that involves being strategic about how you run your business.
Maybe you’ve heard of the importance of running a void analysis when you’re recruiting retailers for your shopping center or trying to identify chain stores that are missing from your community. SiteSeer Professional’s tool, Void Analysis, is very beneficial—and not just for the broker or shopping center developer. Here are six people/users that should be using Void Analysis to grow the smart way: