If you’re a shopping center owner or a marketer for a shopping center, one of the most important investments of your time is to understand what your shoppers and area consumers think about your center.
When you’re a shopping center developer or owner, your number one goal is to fill that center with the best tenants. Vacancies not only cost you money on their own, but also hurt your ability to attract strong tenants in the future.
Maybe you’ve heard of the importance of running a void analysis when you’re recruiting retailers for your shopping center or trying to identify chain stores that are missing from your community. SiteSeer Professional’s tool, Void Analysis, is very beneficial—and not just for the broker or shopping center developer. Here are six people/users that should be using Void Analysis to grow the smart way:
Brokers and developers: if you knew that you could close more deals by making an easy change to your methods, would you make that change tomorrow?
As a developer, property owner, or commercial real estate broker, your goal is to have the lowest vacancy rates in your shopping centers as possible. Sometimes that’s easy, other times not so much. But in the ever-changing retail market, what about when a shopping center loses an anchor tenant that was the main attraction for the entire shopping center? What is the best way to attract a replacement tenant that will prevent smaller retailers in the center from experiencing a significant decline in business or choose to leave?
Retail site selection done right is all about using data to your advantage. If you’ve been largely successful in leasing vacant space, it probably means you have a good process in place to determine what retail and service gaps are missing in a trade area and fill those demands in your shopping center.