There is no question: data and analytics have totally changed retail site selection. Today’s companies use software like SiteSeer Pro to determine where their best customers are located and analyze potential sites that would best attract those customers (and new ones). Choosing a location based on gut feel will no longer cut it. Site selection software has the power to tell retailers and other chain businesses what markets they should prioritize as they consider expansion, what locations will yield them the most success, where the competition is and much more.
Topics: Hotspot Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Competitive Analysis, Customer Analysis, Client Service, SiteSeer Professional Services
In today’s competitive market, no matter what kind of business you are, understanding your market is critical to your success. We’ve seen this scenario often: business concepts that did well with one area decides to franchise the concept regionally or nationally to any franchisee that meets their requirements.
Topics: Franchise & Services Industry, Retail Site Selection, Site Selection Software, Site Selection Analysis, ATOM
Forecasting for a New Location? Keep These Eight Things in Mind
Topics: Retail Data Analysis, Market Research, Retail Site Selection, Site Selection Software, Analyzing Retail Sites, Data Quality, Site Selection Criteria, Sales Forecasting
Expanding Your Chain Without Adding Stores? Look to Kroger as a Model
If you’re in the grocery industry or you pay attention to industry news, you’ve probably heard: the largest supermarket chain the country, Kroger, is expanding into Florida. But…they intend to do so without opening a single store in the Sunshine State.
Topics: Omnichannel Retail, Bricks and Mortar Retail, Retail Site Selection, Analytics Solution, Grocery
2021 Retail Category Winners and Losers (Jan-Oct 2021)
Back in February 2021, we wanted to take a look at the year 2020 and figure out what retail categories did well (grew) and which ones struggled (shrunk). The year started off as many years do and then when the World Health Organization declared the coronavirus outbreak to be a global pandemic on March 11th, life as we all know it changed forever.
Topics: Smart Retail Growth, Data Study, Retail Site Selection, Site Selection Software
If you’ve ever requested custom analytics from the SiteSeer professional services team, chances are you’ve received something created by Kay, our director of solution development. Kay is tasked with helping clients get the most out of the SiteSeer platform, which sometimes involves market research services or creating surveys—or something else entirely.
Topics: Retail Site Selection, Site Selection Software, cre mapping tools, Site Selection Criteria, Employee Spotlight
SiteSeer is a powerful platform used and trusted by retailers, brokers and developers, and communities who want to make better site decisions. We know what sets our tool apart: it’s easy to use, it’s powerful yet accessible for users who aren’t analysts, and it is data agnostic—so you can use third-party data as well as your own data for better market and site selection analytics.
Topics: Void Analysis, Retail Site Selection, Site Selection Software, Client Service, Testimonials
We’re excited to share some news about a new way to access the power of SiteSeer—a mobile application that is currently in development!
Topics: Retail Data Analysis, Retail Industry, Retail Site Selection, Site Selection Mobile App
Navigating Decreased Demand if Your Business Thrived During COVID-19
Over the last year, the business headlines have been dominated by companies that have struggled—the restaurants, retailers, and other independent and chain businesses that have seen decreased demand or been forced to operate at reduced capacity for the majority of the past 13 months.
Topics: Smart Retail Growth, Retail Industry, Retail Site Selection, Restaurant Industry, Coronavirus, Grocery
We all know by now that the year 2020 was challenging for many businesses for a variety of reasons. With many states laying out restrictions, some businesses were thrust into e-commerce on zero notice, while other businesses were forced to think outside the box on how to reach their customers in new ways.
Topics: Smart Retail Growth, Data Study, Retail Site Selection, Site Selection Software